Who helps Waldo

In 2020, the Synapsis Foundation – Alzheimer Research Switzerland once again used World Alzheimer’s Day on 21 September as an opportunity to draw attention to the problem of this disease throughout Switzerland. Under the motto “Who finds Waldo?”, the foundation challenged 1.2 million Swiss households to find the fictitious character Waldo, who suffers from Alzheimer’s disease and to help him. Those who visited the microsite wer-hilft-walter.ch could continue the search playfully and learn about various preventive measures that reduce the risk of developing dementia. By getting involved in the game, recipients did the same for Waldo because the search for Waldo contributed to mental fitness.