The voices of the people

The SKO, the Swiss competence centre for executives with more than 12,000 members, took an intensive look at its orientation. As a result, a new, clear positioning of the brand as a competence centre for executives emerged. This had to be implemented in a new marketing strategy and the subsequent measures to attract and retain members. It included a new image campaign, brochures, a mailing for local councillors and an e-newsletter.