Emergency button for Appenzeller

In the event of a fire or other loss incidents, every minute counts. But what happens if the telephone network fails? The Assekuranz Appenzell Ausserrhoden has addressed this problem. As a result, each of the fire departments in the canton has been newly equipped with an analog alarm button. In order to make the population aware of the alarm button, the Assekuranz Appenzell Ausserrhoden commissioned us to develop and implement a high-profile information campaign.