Bank fills tank

Customers of WIR Bank Genossenschaft fill up at the cheap petrol stations of Ruedi Rüssel and Miniprix with a WIR share of 20 centimes per litre of petrol for even less. The bank is thus underlining the everyday suitability of the world’s largest complementary currency. They brought us on board to communicate this new opportunity. We created a petrol-scented mailing that was sent to around 40,000 people. They were asked to apply for a fuel card so that from now on, they could fill up cheaper with WIR at over 330 petrol stations throughout Switzerland.