Brief disturbance at the lavatory
The Swiss shower and toilet manufacturer has long relied on responsive dialogue marketing for acquisition and customer retention. We conducted an in-depth data analysis with Geberit based on a specially developed model for an even more focused dialogue with the various stakeholder groups. This yielded many new and exciting insights for the future customer approach. It enabled us to create a precise residual potential analysis in addition to the planned processing of potential customers and successfully engage customers in a relevant dialogue, which significantly increased the response.
18. October 2022