Paint the germans

Emil Frey in St. Gallen is eastern Switzerland’s largest Jaguar and Land Rover dealer. The car garage wanted to persuade owners of ageing German cars to switch to “Brits”. We tracked down the addresses of such people by their car numbers and sent them a classy black box with a pot of Original British Racing Green paint. The car owners were invited to either paint their “German” green for a British driving experience or to test drive a real “British” car at Emil Frey.