Into the green

The new apartments are in the countryside. But real city dwellers didn’t really want to move to Rohr (which is now part of the city of Aarau). The city dwellers should therefore be convinced that such a move didn’t just have disadvantages. Despite the tiny marketing budget, a creative, PR-effective idea had to be created to make oneself heard. From Aarau’s city center, it’s just a 7,653-minute drive to Roh. So we placed over 100 bicycles, planted with greenery by a local florist, at highly frequented places in Aarau. Inviting people to take a free ride to Rohr. And all that free of charge. The campaign not only made it onto the front page of the city newspaper but also resulted in the apartments being rented and sold in record time.