This traditional company produces precision steel pipes and plastic products for the construction sector and industry. At the “Bau” trade fair, which takes place in Munich as in every pre-Corona year, Jansen presented itself entirely with steel renovation. The company redesigned an existing profile system from its product range. We created a B2B campaign for the trade fair communication under the motto “Building with steel and style”. We put the newly designed profile “Arte” in the limelight and elevated it to jewellery. The whole thing was staged in the style of the 1920s – the era in which Jansen was founded and building with steel became socially acceptable.
18. October 2022