Rolled-up real estate market

With more than 50 employees, the Wil-based painting business T. Ruggiero & Söhne is one of the largest in Switzerland. The company now wanted to tap into a new market segment for recurring painting work in the form of property managers. We developed a direct mailing that contained a standard paint roller and a paint pad for the property managers’ targeted acquisition. When the recipient pulled the cliché-covered roller over the ink pad and unrolled it in the spotless white mailing box, he could see what the Ruggieros had to say.