Signature line for dentists

Ivoclar Vivadent began producing ceramic artificial teeth in Liechtenstein in 1923. Today, the company has 3,600 employees worldwide and presents itself as an innovative dental company with a comprehensive range of products and systems for dentists and dental technicians. Unfortunately, however, the image had gathered quite a bit of dust over the years. We wanted to underline the unbroken innovative strength through action, so we created a promotional campaign. The curing lamp was perfect for the job. In a limited edition of 999 pieces, we launched the lamp in matt black as the “Signature Line”. For the new “Bluephase Black”, we developed an integrated B2B campaign called “999 points of light”.