Swipe your wood type

The traditional timber construction company Schöb builds entire buildings with a system. The family business also has a large, in-house carpentry workshop where they manufacture individual interior fittings and kitchens. In order to gain leads for the joinery, we created a swipe campaign called “Timber”. Similarities to existing media platforms were, of course, intended. Participants could find out what type of wood they are and whether they would “match” more with a kitchen or a bathroom from Schöb. We advertised the web-based mini platform digitally and analogue at the same time. In cooperation with Swiss Post, we set up three-dimensional mini kitchens in 16,000 standardized Liechtenstein milk crates. With native advertising stories in the regional press and on Facebook, we encouraged people to join timbertest.ch.