Hitting the nail on the head

ProOne stands for high-quality tools and building materials for trade professionals. The own brand of BMS Building Materials Suisse, the association of specialists in the building materials trade, which includes Baubedarf Richner, Gétaz, Miauton and Regusci Reco, is an alternative to well-known, expensive brand products. Only a few craftsmen knew that. With a nationwide B2B campaign, we increased awareness of ProOne and underlined the quality promise. On online and offline mailings, roll-ups, and other POS materials, we showed our construction heroes that professionals swear by tools and materials from BMS.