Five Zurich Cobra trams offer companies the opportunity to communicate their brand and their messages over a large area to an audience of millions. To encourage such appearances and campaigns, we created a door-opener mailing for VBZ TrafficMedia, the marketer of advertising space for Zurich’s public transport companies. We developed a design package individualized to the respective brand of the target client. The sales force brought a snow-white model tram to the consultation appointments. This way, the brand manager alone or together with the representative of VBZ TrafficMedia could immediately see how passengers and passers-by perceive advertising on Cobra trams at the Limmat city daily.
18. October 2022