“We know where you are.”
AZ Direct is the leading company for addresses and data in Switzerland. However, due to its DNA, the company is still too often perceived as a pure address supplier. Yet AZ Direct also has the largest multichannel reach in this country. Their latest offer is precise geo-targeting. Customer data from the AZ Data World database is linked with the help of a geographical information system. In this way, companies can specifically localize a target group and show them banners. AZ Direct wanted to make this possibility known to Swiss marketers in 2019 and relied on our online dialogue expertise. The result: Visitors to events such as the Swiss Marketing Day, the e-Forum, the KMU SWISS Forum or the Omnichannel Marketing Day were targeted with banners and asked to take an instant test.
18. October 2022