By marei creates image brochure for sitting

“By marei” is a young trading company for designer furniture with a small showroom. The people in charge have a high level of expertise when it comes to design chairs from all over the world. To make this clear to potential builders and architects, we developed a multifunctional brochure/direct marketing tool that itself caused a stir internationally. The “Hockar” is a clever piece that, once read, can be transformed into a valuable and stable (design) chair in just a few simple steps, without the need for screws, the help of colleagues or even technical talent.