We love cars

AUTOFIT is an association of independent specialist garages and, with around 280 partners, the largest multi-brand network in Switzerland. AUTOFIT garages welcome customers with vehicles of all makes and ages. The garage owners lovingly look after their customers’ “babies” as if they were their own. A campaign was to increase the brand awareness of AUTOFIT. We ensured the necessary reach with a TV and social media spot. The spot showed how the AUTOFIT mechanic takes care of even the smallest detail in the car with exaggerated love and empathy, such as the bobble-head.