The first-ever pig skin campaign

To attract a large number of visitors to the 11th Tattoo Convention in St. Gallen, Switzerland, we had to initiate something extraordinary on a low budget. So together with the convention organizers – all tattoo artists themselves – we tattooed real pigskin and hung them as posters at the “alley of doom” in the city of St. Gallen. (Note: tattoo artists used to practice their craft on these “slaughterhouse scraps” before venturing onto live, human skin).