Beam me up Scotty
The Weisse Arena Group is considered the 360° service company in the alpine tourism and leisure industry. Until the 2017/18 winter season, all offers were primarily geared towards an enthusiastic B2C clientele. After the spectacular but sustainable conversion of the ageing building on the Crap Sogn Gion into the “GALAAXY”, Laax additionally focused on B2B marketing. The destination was also to be marketed as a workspace and event location. We created an integrated B2B campaign for this.
18. October 2022