Juice tracks drinkers

With Sluups, the Fresh Drink company brought a one-hundred percent natural, cold-pressed and fresh fruit juice made with the unique HPP technology (High-Pressure Processing) to selected Swiss Coop shops. We developed a geo-targeting campaign to draw attention to Sluups as close to the POS as possible. Anyone near a Coop branch (within a radius of 100 to 400 meters) that opened an app on their mobile phone (for example, 20min, NZZ, Watson or SRF Meteo) was tracked, shown banners, encouraging them to try the Sluups juices.