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Of all things, Switzerland’s national pride, the universally admired Patrouille Suisse squadron of army pilots, made a veritable flight mistake in 2019. On the commemoration of the 100th On the commemoration of the 100th anniversary of the death of Swiss aviation pioneer Oskar Bider, the air force jets were supposed to perform their loops over the community of Langenbruck. Instead, the pilots flew over Mümliswil, a few kilometres away, discovered the festival area of the 31st Northwest Swiss Yodelling Festival and spontaneously put on their show. At the same time, in Langenbruck, hundreds of onlookers looked up to the sky in vain. With this flying display, the Swiss Air Force’s A-Team caused ridicule and high media attention far beyond the country’s borders. We took advantage of the event for Localsearch and quickly developed a direct mail goodwill campaign for the wide-reach directory platform. Localsearch spontaneously ensured that the SMEs of Langenbruck could now be found easily and prominently on the Internet: The company gave all 70 local companies an entry on its platform. This created a large, positive media echo for the brand, which often struggles to maintain its image.


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