Immediate help by post

As part of the public fundraising activities of the Swiss Red Cross, the agency realized another donation campaign at the airport. As “immediate aid”, the donation letter relies on a tactile element.

For the SRC, the traditional donation letter remains a key communication tool – especially when immediate impact is required.

The current mailing contains a simple gesture: a single plaster. When it is removed, the appeal for donations appears underneath. The plaster symbolizes first aid – and becomes an invitation to act: When a plaster is no longer enough elsewhere, the SRC is needed.