The sound of silence

Heat pumps are currently a hot topic with great popularity. That’s no surprise, as they are undoubtedly the heating solution of the future. ELCO, a leading provider of heating systems, has been focusing for decades on developing and marketing the latest heat pumps, which are efficient, flexible, and quiet. This insight prompted us to create a national image campaign showcasing ELCO’s “Sound of Silence”. This includes ePanels, banners, mailings, advertisements, and a social media offensive aimed at strengthening the premium brand’s positioning in the non-fossil energy market.