In saturated markets, it's not enough to just look good and have a nice name. Brands need a credible 'Purpose'. Over 30 years, we have built more than 100 brands, infused them with meaning, and created thrilling customer experiences. In doing so, we have analyzed brand DNA, highlighted uniqueness, identified potential for storytelling, examined customer journeys, and created effective touch and wow points. Our goal is always to design the brands we manage in such a way that they excite new customers and retain existing ones over the long term. Together with our clients, we develop comprehensive strategies for brands, marketing, communication, and digital presence. We create unique stories that make your brand and products desirable. Our support extends from analysis and strategy development to implementation, accompanied by our proven Triple-A process.
One-sided communication is tedious and boring – your customers feel the same way. As the “FC Bayern Munich of dialogue marketing” – as one industry journalist once called us – we have mastered the art of telling messages in a way that they are not only heard and seen but also responded to. For 32 years, we have been refining your messages while also sharpening the profile of your target audiences. We create digital and still surprising and ever-new direct communications that catch the eye and drive action. Whether it’s donations, event participation, test drives, or sales, with 138 awards from the Swiss Dialogue Marketing Prize alone, we are the unrivaled record holder and know how to turn dialogues into results.
For a long time, B2B marketing was often likened to the Paralympics of advertising. However, it is equally important that advertising for capital goods or services is fascinating and inspiring. In this context, it is crucial to fully exploit the potentials of Marketing 4.0. We have the expertise to do just that – for many decades, we have been recognized 36 times as one of the leading agencies in Germany for strategically thoughtful and creative B2B marketing in the German-speaking region.
the dynamic market environment, do you want to acquire donors and develop them into major or repeat donors, or promote their recommendations? Are you also looking to regain lapsed supporters or rejuvenate your donor base? As one of the leading European agencies with excellent expertise in both analog and digital dialog and direct marketing, we are at your service. Whether it's about digital transformation, automating relevant interaction points, or designing efficient processes – benefit from our over 30 years of experience in the NGO sector.
Generation Y in Germany is surprising: every second person has resigned within their first year of employment. A similar picture emerges in Switzerland. The 'War for Talents' reaches a new intensity – and this goes far beyond demographic aspects. Even Baby Boomers are increasingly prioritizing quality of life. Companies that want to retain capable, motivated, and loyal employees in this environment and attract new talents face the challenge of igniting the same enthusiasm in them that they evoke in their customers. Since 1999, we have been developing successful, tailor-made concepts to enhance the attractiveness of our clients as employers.
The power of ideas is often more crucial than the budget. We have developed the practice of maximizing modest to medium advertising budgets as if they were enormous. This applies across all industries. Today, unique creativity is often the only way to get noticed, especially in highly competitive markets where medium-sized businesses vie for attention. We stage brands across all media – from mailings to online campaigns, outdoor advertising, commercials, and social media, to innovative guerrilla actions – shaping them into thoughtful, comprehensive campaigns. Our creativity has won over 350 awards in 30 years.
In today's oversaturated markets, it's no longer sufficient to have a pleasant-sounding name and an attractive appearance. Brands need to be more. Much more. For sustainable impact, they require a 'Purpose'. They must convey credible meaning. We work with our clients to develop unique brands and their communication. Over the past 30 years, we have built more than 100 brands, infused them with life, and thus created defining customer experiences. In doing so, we have scrutinized countless brand DNAs, carved out uniqueness, evaluated story potentials, illuminated customer journeys, identified crucial touchpoints, and created brand campaigns and wow points – all with the goal of exciting new customers and binding existing ones to the brand in the long term.
Many of our clients have successfully completed their digital transformation. If this is not yet the case for you, we offer comprehensive support. We modernize analog processes, digitize and automate marketing strategies. Having been familiar with internet developments since 1996, and actively engaged in CRM and other data-based sales and marketing tools since 1984, we are experts in data migration, GDPR, data creativity, platform building, landing pages, microsites with gamification, and corporate websites. From planning to commissioning, we lead in designing structures and content, support in profiling, and online marketing and social media. If needed, we are also happy to take over these tasks completely for you.
Since the introduction of AI in marketing, we have been actively involved: training, experimenting, implementing. We can rightfully call ourselves skilled 'Prompters'. In the world of AI programs, experts are in demand. Parallel to Artificial Intelligence, Emotional Intelligence remains of great importance to us. Similar to building a house, where one normally consults an architect instead of just ordering wood, concrete, and glass, we take on the role of the architect or the construction or project manager in communication. We offer creative support in projects and campaigns – as content creators, copywriters, art directors, graphic designers, interactive media designers, data specialists, programmers. Whether it's about knowledge transfer or managing peak workloads – we are here for you
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